How to Choose the Best Shopify Theme for Your Business

When launching an eCommerce keep, selecting the proper theme is important for Shopify conversion rate optimization. Think of it this way: you wouldn’t invite visitors right into a home that regarded grimy or rundown, right? Well, that’s what the use of an unsightly or poorly designed Shopify theme is like. No count how excellent your merchandise are, many traffic will jump straight away in case your keep isn’t visually appealing.

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Read about shopify section.

What is a Shopify theme?

A Shopify theme is the layout template that determines how your store looks to clients touring your on line store. Different themes provide distinct patterns and layouts, which may be customized to offer specific person experiences. The decision to take your service or product online was the simple part.

Designing an e-commerce store that will guarantee sales can be challenging. You will suffer low conversion rates if your e-commerce store does not offer your customers a professional experience. With a suitable Shopify theme, making sales will be far more accessible. Your choice of theme is a significant factor in your success because it affects how your store attracts, engages, and converts customers. 

The benefits of a Shopify theme

A Shopify theme allows you to showcase specific information about your product or service in an informative yet creative way. A professionally designed theme saves you the time and effort necessary for coding and creating a successful online store. 

Shopify supports the latest two versions of all browsers on the market, and the platform is accessible on all devices. Both mobile and desktop traffic are essential for your online business. But there is no question that mobile traffic has been steadily overtaking traditional desktop traffic. The trend is universal, no matter what you’re selling. Shopify`s themes are cellular-friendly, and the platform consists of a free integrated mobile trade purchasing cart. This enables your customers to identify with your brand and shop on all their devices. 

How to find the best Shopify theme

Everyone wants to find the perfect theme for their Shopify store. The best theme for Shopify suits your industry, product, and business style. Consider the product or service you are selling, and ask yourself the following questions:  

• Who is your target market? You need your customers to be able to relate to your brand through the theme you have chosen.  
• Are you offering an international service?
• Do you need your theme to have various language options? 
• Are there specific functions or features you need for your industry?
• What is your budget for a theme/design for your store? 
• What is your niche?
• Where you want to sell? In country or International.

Choosing a Shopify theme  

There are so many templates; we understand it may seem daunting. There are fast-loading Shopify themes, industry-specific themes, and themes with good blog sections.

Check out the most popular ones to see what’s trending and new. But even an attractive design will fail to yield the best return on investment if your store lacks certain critical features. These may depend on your business and product type.  

15+ Best Shopify themes for Your eCommerce store

1. Dawn: The perfect free theme for fashion brands

Best for: 

• Fashion brands
• Visual storytelling
• Beginners
• Small budgets

Pricing: Free

Dawn is a free Shopify theme built for up-and-coming fashion and apparel brands. Its minimalist responsive design lets big lifestyle and product images shine on every device and browser.

2. Taiga: A speedy Shopify theme for fashion brands

Pricing: $380

Best for: 

• Fashion
• Apparel Shopify brands

Taiga is a 2.0 premium Shopify theme for brands that value visual freedom and high performance. It is available in the official Shopify theme store and is one of the fast-loading Shopify themes. Taiga is featured by the well-known D2C brand Daniel Wellington and the fast-growing apparel brand Almada Label. Woolman, an award-winning Shopify Plus agency, developed it.

3. Studio: The theme for showcasing art and creative products

Pricing: Free

Best for: 

• Art
• Artists
• Art galleries

The Studio Shopify theme is an advanced e-commerce solution tailored for businesses that aim to showcase products in a creative and modern environment. Key features include a responsive layout ensuring seamless shopping across devices, a standout lookbook feature for creating shoppable collections, and support for homepage videos to enhance brand storytelling dynamically. 

4. Local: The best Shopify theme for food and drink brands

Best for: 

• Food and drink brands
• Retail businesses
• High-volume businesses

Price: $360

Local is a theme packed with features to streamline omnichannel selling. Customize this versatile theme with more than 20 flexible sections.

5. Kalles: A versatile theme for many niches

Pricing: $89

Best for: 

• Furniture
• Pets
• Electronics
• Fashion stores

One of the best-rated Shopify themes, Kalles allows brands to build a robust online store that provides a smooth shopping experience for their consumers. Kalles is built for various online businesses, with a modern and minimal design and various specific demonstrations. Display products stylishly and make it simple for consumers to explore, choose, and buy.

6. Craft: The best Shopify theme for artisans

Pricing: Free

Best for: 

• Artisanal
• Handmade
• Creative niches

The Craft Shopify theme is tailored for artisan-centric e-commerce, emphasizing craftsmanship and artistic appeal. Craft is ideal for stores selling handmade goods or creative supplies, ensuring a sophisticated, personalized shopping experience. 

Key features include a grid-style product showcase with zoom-in and quick-view options, enhancing product visibility. 

7. Impact: A high-performance Shopify theme

Best for: 

• Electronics brands
• International selling

Price: $380

Impact is a theme designed to help high-volume sellers sell even more. It has built-in conversion-boosting features like:

• Sticky Add to Cart CTA
• Quick-buy prompts on product pages

8. Taste: A free Shopify theme for food stores

Pricing: Free

Best for: Small to medium-sized businesses

The Taste theme offers an intuitive platform for creating a beautiful online store that effectively engages customers. The Taste Shopify theme is a sleek, professional choice for online stores focusing on visually appealing products like food, fashion, and art. 

Key features include:

• Large hero area for impactful visual storytelling
• Grid-style layout for organized product display
• Customizable fonts and colors to match brand identity

9. Warehouse: The best theme for dropshipping and large inventories

Best for: 

• Home and décor brands
• Large catalogs
• Dropshipping

Price: $320

Do you have a huge product catalog? Warehouse can handle large collections with advanced filtering and sorting options. This theme is ideal for:

• Drop shippers
• High-volume stores
• Brands are running flash sales
• Launching products in drops

10. Fastor: A feature-rich Shopify theme

Pricing: $56

Best for: Fashion stores

Fastor is one of the best Shopify ecommerce themes, providing better website performance and advanced features for store owners. Sections can be added to all pages, not just the homepage, unlocking new opportunities to personalize every aspect of your store. Fastor is priced quite low as a premium Shopify theme, making it a cost-effective option.

11. Refresh: A free Shopify theme for health and beauty stores

Pricing: Free

Best for: This theme suits stores that sell health and beauty products with small to medium catalogs. The Refresh Shopify theme offers a visually stunning and user-friendly e-commerce experience for businesses prioritizing clarity and modern aesthetics. Its responsive design ensures seamless browsing across all devices, while dynamic sections like featured products and blogs allow extensive customization. 

12. Responsive: A product-first Shopify theme

Best for: 

• Sports and recreation brands
• Large imagery

Price: $240

Responsive is a product-first theme that balances advanced features and affordability. With this Shopify theme, you can showcase large lifestyle and product images and videos.

13. Shella: An advanced responsive Shopify theme

Pricing: $59

Best for: Fashion and jewelry stores

Shella is one of the most responsive premium Shopify themes. It supports Shopify’s Online Store 2.0 and has over 99 pre-designed pages for e-commerce operators. The Shella theme is built with speed in mind, so your store will be faster than other Shopify stores on average.

14. Spotlight: The best Shopify theme for visual storytelling

Pricing: free

Best for: The Spotlight Shopify theme suits fashion, art, and home decor brands. It is a modern ecommerce solution that highlights products with impactful visual storytelling. 

It features large, high-quality images that create a striking visual impression, making it ideal for brands focused on aesthetics. The theme is fully responsive across devices and includes a dynamic homepage slider for engaging displays, advanced product filtering for streamlined browsing, and customizable content sections for personalized branding. 

15. Sense: A free theme for beauty brands

Best for: 

• Beauty brands
• Visual storytelling
• Beginners
• Small budgets

Price: Free

Sense is another free Shopify theme perfect for businesses with strong branding. If your brand story is core to your marketing strategy, this theme lets you tell it in a big way. Minimal design helps your products and images shine.

16. Porto: A fast and responsive Shopify theme

Pricing: $99

Best for: Shopify stores in any niche looking for fast and responsive design. 

Porto is a powerful package with everything you need from a Shopify theme. It has all the required tools and features to create a fast and responsive website with a fantastic UI and UX experience. The Porto Shopify theme boasts over 31+ niche demos & layouts, and styles that allow you to create your modern Shopify store.

17. Publisher: The best Shopify theme for art and music stores

Best for: 

• Art and music brands
• Publishers
• Beginners
• Small budgets

Price: Free

Notable features: Stock counter, sticky header. Publisher is an ideal theme for:

• Businesses selling art
• Music
• Books

18. Ella: A multipurpose Shopify theme

Pricing: $89

Best for: Multipurpose Shopify theme for stores in all niches ELLA is an all-in-one Shopify template supporting Online Store 2.0 with multiple layouts and styles that allow you to create different structures and any specific requirements as well as provide you with numerous varying themes for different kinds of business. 

This theme has over 50+ home page and skin layouts, more than nine stunning shopping pages and product pages, and styles of headers and footers. According to them, it’s the best-selling Shopify theme on ThemeForest. One reason customers appreciate the software so much is its many built-in apps. This means users don’t have to install new third-party apps from the Shopify App Store.

These features will help improve the user experience and make your store easier to navigate.  

19. Broadcast: A flexible theme for baby and kids stores

Best for: 

• Baby and kid brands
• High-volume stores

Price: $400

Notable feature: Product upsells, 20+ sections. Looking for plenty of flexibility? Broadcast is a premium theme with more than 20 preset section templates that you can move and customize. Its design is great for baby and kid brands and any high-volume online store looking for powerful features and speed.

20. Paper: An eco-conscious Shopify theme

Pricing: $321
Best for: 

• Eco-friendly beverage
• Clothing brands

Paper is an effortlessly beautiful and fully customizable Shopify theme. It’s great for showing off your products in an easy-to-use and beautiful design. The theme is built with conversion rate optimization in mind. Paper has plenty of promotional sections to encourage customers to check out easily. It’s available in the Shopify theme store.

21. Brooklyn: A popular free theme for apparel stores

Pricing: free

Best for: This theme is for clothing brands and fashion retailers who want a contemporary, clean look. This Brooklyn theme features a stylish grid-based layout for modern apparel stores. It’s wonderful for visual storytelling, allowing your store to shine with large product images and a clean, minimalist interface. 

Key features of Brooklyn include:

• Dynamic product grid
• Slide-out cart for easier checkout
• Social media integration

These features make it simple for customers to share their favorite products with friends and followers, enhancing your store’s reach.  

22. Pipeline: A premium Shopify theme for luxury brands

Best for: 

• Fashion brands
• Art and craft brands

Price: $360
Notable features: 

• Subcollections
• Advanced filtering
• Lookbooks

The Pipeline is a responsive Shopify theme designed for luxury businesses. Its premium features help you customize the look and feel to match your brand. Image-first layouts are ideal for clothing brands and lifestyle photography.

23. Avone: An extremely customizable Shopify theme

Pricing: $89

Best for: Fashion, clothing, bags, watches, and beachwear stores. Avone is a fully responsive and powerful theme that is compatible with Shopify’s Online Store 2.0 update. It features over 1000 theme options with over 33+ stunning homepage designs and functionalities, making it the most customizable theme in the market. Avone is a favorite among industry professionals and experienced merchants.

24. Narrative: A free Shopify theme for storytelling

Pricing: Free
Best for: boutique brands and creators who have a compelling story to tell.

The Narrative theme is a unique theme explicitly built for storytelling. If you have a brand story or a particular product to highlight, Narrative provides elegantly designed sections to make your narrative stand out. The theme boasts:

• A vertical slideshow
• Built-in image galleries
• A fixed navigation bar 

To keep customers engaged as they scroll through your content. This helps in creating a seamless user experience. 

25. Vision: A video-friendly Shopify theme

Best for: Jewelry and accessories brands
Price: $300
Is video key to your content strategy? Do you sell a product that requires more customer education? Embed videos in your online store with Vision, a responsive Shopify theme with presets ideal for selling beauty, tech products, pet supplies, and sporting goods. 

26. Refresh: A free Shopify theme with modern design

Pricing: Free Shopify theme
Best for: Shopify stores wanting a free theme with a modern design. When talking about Shopify free themes, you can’t ignore Refresh. It’s a clean and modern theme. The segments emphasize product details, where brands can share testimonials, ingredients, quality information, special certifications, and more with adaptive section layouts.

27. Supply: A free Shopify theme for large inventories

Pricing: free
Best for: This theme is ideal for stores with extensive catalogs and those looking for a straightforward, functional design. The Supply theme is perfect for stores with extensive catalogs. The clean and straightforward layout is designed to handle a variety of products, making it an excellent choice for larger stores. 

Key features include:

• Advanced product filtering
• Fully responsive design
• Homepage slideshow

These functionalities ensure your customers can easily find the products they seek, enhancing the overall shopping experience. 

28. Motion: A video-ready Shopify theme

Best for: 

• Gardening and outdoor brands
• Sports brands
• Video content

Price: $360

Browse design presets for fashion, tech, and outdoor living brands.

29. Retina: A high-quality Shopify theme

Pricing: $210

Best for: Home accessory and fashion store owners Retina features beautiful testimonial sections, featured product callouts, and other features that help build brand trust. The theme also has a user-friendly editing experience and simple layout options, making creating a professional-looking store as simple as possible.